“You never really understand a person until you consider things from their point of view…until you climb inside of their skin and walk around in it.” – Harper Lee

If you want your teams to walk a mile in your clients shoes, simulations are the answer. Not only are they fun, experiential and highly interactive, but they build the commercial and business acumen of your teams, in a real but controlled learning environment. Research into effective learning indicates that “learning by doing” is the best way to learn, and that’s the art of simulations.

Simulation examples:

All our simulations are bespoke – this means we build them specifically for your needs and to reflect your client’s world. The simulations are designed to provide sales people and account teams with a holistic perspective of an industry, a job role (e.g. Marketing Director) or a skill-set (e.g. leadership).

Industry Simulations

through building fundamental industry understanding, teams are able to better identify and meet the needs of existing or prospective customers operating in that industry. Participants compete in teams and work through a series of challenges (events) facing the business. Each decision a team makes will impact business metrics, either positively or negatively. Teams compete to run the most successful business and be crowned winners!

Role Simulations

Have you ever wondered what it’s like to be a CEO/CFO/CMO/CIO, or to work in the procurement team? Role based simulations are a fantastic way of helping teams relate to their clients by understanding how “a CEO thinks”. This helps frame future conversations and alignment around business priorities and metrics.

Skill-set Simulations

If you want to prepare your managers to become leaders for example, kick-starting a learning program with a leadership simulation is a perfect eye-opener to “life as a leader”. In skill-set simulations teams tackle day-to-day scenarios/challenges (around leadership, management, coaching etc.), making decisions that impact individuals, teams, the business and over-all company performance.

What does a simulation look like?


Simulations typically run like a board game. For example, with the Industry Simulations, teams will each have their own giant board/canvas from which they run their business. Every decision they make will impact the Key Metrics Dashboard and participants move the relevant indicator up or down accordingly. There is a debrief following each event (round) discussing why teams made the decision they made and what they learned from it. Below is a sample board-game.